A boutique digital marketing agency focused entirely on behavioral healthcare — addiction treatment, mental health, eating-disorder centers, ABA therapy, telepsychiatry, and adjacent providers. Their whole brand is "ethical marketing with a mission." Full-service: SEO, PPC, web design, branding, video, and a dedicated GEO (Generative Engine Optimization) offering.
Clients include Casa Serena (women's addiction/mental health/ED), Ritual Recovery (Asheville substance abuse), Parkdale Center, Northstar Recovery, Elevation Behavioral Health, C4 Consulting. Small, close-knit, WordPress shop (WP Engine + Rank Math). You'd report to the Director of Operations, who's strong in SEO.
Keep it forward-looking. Don't dwell on "why I'm leaving" — frame it as "ready to shape a department + go client-facing."
Ranking in the classic blue-link results — keywords, backlinks, technical health, content depth. Goal: be the click.
Being cited & synthesized inside AI answers — Google AI Overviews, ChatGPT, Perplexity, Gemini. Goal: be the citation.
One-liner: "SEO is table stakes, GEO is the frontier, and in behavioral health — where families ask AI 'what's the best rehab for X' before they ever click — being the trusted citation is everything."
You already looked at their site. That flips you from "candidate being graded" to "consultant already adding value." Below are real, verifiable findings pulled from mgmtdigital.com — deliver them humbly ("I did a quick pass and noticed a few things I'd want to dig into"), since the Director is experienced. Lead with the GEO/FAQ one; it's the showstopper.
Their SEO service page carries a full FAQPage schema with 7 Q&A pairs. Their GEO / Generative Engine Optimization page — the one literally selling AI-search optimization — has no FAQ schema at all. FAQ-style, extractable Q&A is precisely what AI Overviews and LLMs pull to cite. "The page selling AI-search visibility isn't itself optimized for AI answer extraction — I'd add structured FAQ content there first."
/how-ai-overview-will-change-seo/ and /how-ai-overview-will-change-seo-adapting-your-drug-rehab-marketing-strategy/ compete for the same intent. Plus several overlapping "SEO for mental health professionals" posts. I'd consolidate or clearly differentiate (canonical / 301) so they stop splitting authority.
/what-is-the-role-of-ethics-in-marketing-2/, /the-importance-of-directory-submission-in-seo-2/, /how-to-write-seo-friendly-content-2/. The "-2" pattern usually means an original still exists somewhere. Worth an audit to 301 the weaker version and reclaim link equity.
Crawl-delay: 10 in robots.txt throttles Bing & AI crawlersGoogle ignores crawl-delay, but Bing honors it — and Bing powers ChatGPT Search and Copilot. For an AI-search-first agency, a 10-second delay slows the very bots feeding the LLMs. Easy win to remove/relax it.
/north-carolina/) for a national agencyBig programmatic local-SEO opening: state/city landing pages ("behavioral health marketing agency in [state]") tied directly to the JD's local-SEO + citations responsibilities. Shows you think about scalable growth, not just fixes.
| They ask | You say (short version) |
|---|---|
| How do you manage SEO across 10–15 sites at once? | Systemized templates (keyword maps, title/meta maps, audit checklists), prioritized by impact, tracked in dashboards. I already run 8 health brands this way. |
| How do you optimize for AI Overviews / generative search? | Extractable answer content (FAQ, definitional, comparison), strong entity/E-E-A-T signals, schema markup, citations on high-trust sources, and monitoring AI answer share — not just rankings. |
| How do you handle E-E-A-T in a YMYL space? | Named authors + clinical/medical reviewers, credentials, citations to authoritative sources, accurate and compassionate content, and trust signals (licensing, accreditations, reviews). It's core to how I do fertility/biotech content. |
| What's your link-building approach? | Quality over volume — digital PR, relevant health/industry directories, resource-page and citation opportunities, and cleaning up toxic/irrelevant links. Analyze the profile in Ahrefs first, then close gaps vs. competitors. |
| How do you measure and report success? | Tie work to outcomes: organic visibility, qualified traffic, conversions/admits, plus AI-citation share. Monthly reports that show completed work → results → next-month plan, in plain language for clients. |
| Do you have client-facing experience? | Yes — I manage relationships with external agencies and stakeholders and translate SEO data into decisions. Comfortable growing into leading client conversations here. |
| Behavioral health is sensitive — how do you market ethically? | Accuracy over hype, no exploitative language, compliant with the space's rules, and content that genuinely helps people find real care. That "marketing with a mission" framing is exactly why this role appeals to me. |